Last week Javelin had the fantastic opportunity to do a featured presentation at The Toronto Real Estate Board’s annual RealtorQuest event in Toronto, Ontario. I was chosen to deliver a presentation on the impact 3D printing and additive manufacturing will have on Toronto’s real estate market. The conference was a success and the presentation resonated with the 1500+ attendees of the two sessions.
Javelin has differentiated itself from other 3D printing companies within Canada by focusing on the architectural vertical. Gaining this expertise within the architecture industry has allowed for a seamless transition from architecture to real estate and proved to be a great knowledge base for the current market. Heading into the event, real estate agents were a touch skeptical about where the application lay from a 3D printing stand point. To drive home the fact that there truly are great applications for 3D printing within real estate, Javelin teamed up with Sage Real Estate to create a case study to emphasize the applicable applications.
For those who are not familiar with Sage Real Estate, they are relentless in their pursuit of an uncompromised client experience. Sage aims to make the real estate experience not just good, but great! To achieve this, the company has utilized advanced technologies throughout their business. If Sage has a challenging high-end listing with a unique layout, they will leverage 3D printing technology to help clients visualize the full potential of this listing. Just because a listing is one bedroom today does not mean it can’t be converted into a fantastic two-bedroom space. With the help of 3D printing the drawings of both the original floor plan and proposed changes can be brought to life with physical models. Personally, I find visualizing floor plans to be challenging especially when it comes to scale and ratios. Printed models show scale and spaces in a direct manner that people can connect with. The goal for these models is to help clients realize the full potential of a space and see potential renovations of their dream layout before lifting a finger.
My presentation during the Emerging Technologies for Real Estate and the Real World session touched upon all aspects of 3D printing in the real estate industry. I explained how 3D printing works, how 3D printing fits into real estate by driving results in unique and high-end listings, and I helped the crowd visualize how they could utilize this technology with the use of a Sage case study.
Javelin is very excited to continue this application with Sage. It is easy to get caught up on the machine within the 3D printing industry, but what ultimately matters are the 3D printed parts and how they are used to benefit your business. Within real estate the printed part is ultimately a communication tool – and an effective one at that. The power of having a printed part in front of a client is extremely powerful. A big thank you to Sage Real Estate as well as the Toronto Real Estate Board for being a part of this booming industry. The event was a big success and Javelin was overwhelmed by the enthusiasm of the attendees as well as the organizers. We hope to be back next year!