Microsoft Dynamics

3 Reasons Why Manufacturers need CRM (Customer Relationship Management)

The team at Audaxium (Javelin’s sister company) has a long history with manufacturing companies.  We’ve spent more than our fair share of time working with Engineering departments talking about design.  We’ve taken over whiteboards during ERP integration planning sessions.  And we’ve helped companies improve their document control systems. But some of the most intriguing discussions take place when we sit down with owners and managers who are responsible for sales, and growing the business at smaller companies.  Sales is about Customer Relationship Management, no? “We don’t have sales people.  We don’t need CRM.” “Our sales reps are fine, they know their customers well and they use Outlook to manage their contacts.” “We really only sell to existing customers and we have a lot of repeat business.” Those…

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