Developing Innovative Toy Designs with Stratasys 3D Printer

Stratasys J Series 3D printers delivers intricate detail, vivid colours and advanced materials to significantly increase the quality and reduce the lead time of the Giochi Preziosi toy design process.

Making Imagination Reality

Giochi Preziosi is an established Italian manufacturer of its own toy brands as well as an exclusive distributor and licenser of major international brands including Disney. Its R&D team has built a strong reputation for its creative design ideas and the ability to innovate in a competitive market.

To push the boundaries of innovation for every toy design, the R&D team leverages several technologies, with additive manufacturing at the forefront. Giochi Preziosi approached Stratasys local partner, Energy Group, to purchase a Stratasys® J Series, a full-colour, multi-material 3D printer. With the ability to create hyperrealistic prototypes and print over 500,000 colour combinations, the new printer made an immediate impression.

3D Printed Toy Mock-ups

3D Printed Toy Mock-ups

Used predominantly for advanced prototyping, the J Series helps Giochi Preziosi evaluate new toy ideas using true-to-life 3D models, and enables the team to create development samples for internal approval. The R&D team estimates internal approval time has been cut by up to 30%. To achieve this, the team designs each part via CAD and uses a render software to deliver the desired aesthetic style digitally. Once the designs are validated, the final files are uploaded to GrabCAD Print™, allowing the team to best position each part for printing to ensure optimal efficiency during production.

“We increased the performance of internal design reviews, reaching a much-improved result for the Gormiti brand,” said Fabrizio Cofini, R&D project manager. “The big advantage of the J Series here is the significantly reduced lead time in developing these prototypes compared to previous methods, but even more importantly, the quality of the product itself. The increased level of detail, vividness of colour, as well as the diverse range of materials, allow us to improve the design review, pushing all products to each stage of the approvals process at a higher level of quality.”

“The 3D printer has opened new doors to the way we can visualize and design new toys.”

— Mr. Fabrizio Cofini, R&D project manager, Giochi Preziosi S.p.A

Innovation in highly competitive toy industry

“At Giochi Preziosi, we are always looking at ways to innovate to ensure we meet the demands of the highly competitive toy industry,” said Cofini. “The toy industry is constantly in flux as trends and interests change, and the particular concepts and design iterations we have to create need to reflect this. We have been leveraging Stratasys additive manufacturing to meet these needs and accelerate our approvals process and time-to-market. With the addition of the J Series and its unique capabilities, we have been able to expand our offering even further and overhaul less reliable methods of producing toy prototypes and designs.”

Stratasys J Series 3D Printers

Stratasys J Series 3D Printers

Prior to using the J Series 3D Printer, the R&D team had trouble accurately repeating the level of colour and detail for every individual model. This is particularly relevant when producing prototypes of action figures and dolls. The team would have to hand paint every single model with the required colour scheme and detail because previously owned 3D printers could only produce models in a grey base colour and with a longer post-processing step. The entire process was time-consuming and costly, and offered no flexibility with the inevitable design iterations that would typically arise.

“With this comes the inevitability of human-error and the inability to recreate detail and colour, one hundred percent of the time. Using the J Series, the team is able to create attention-grabbing models using vivid colours and with a previously unattainable accuracy and repeatability. The vibrant models produced using Stratasys 3D printing perfectly represent what we would like the final toys to look like,” he added.

Vision for the Future

Giochi Preziosi is already utilizing models produced using the J Series in order to enhance its stands at major international trade shows and toy fairs. Cofini explained, “The models we create now using the 3D printer are so close to the final product that we can display them at trade shows as previews of next season’s highlights. With the latest GrabCAD Print software update, Pantone validation, we see big potential for entering  much easier industrial colour communication process from prototype to final production.”

“For us, the Stratasys 3D printer has opened our eyes to the possibilities of ultra-realistic prototyping and the opportunities are endless. Importantly, its capabilities grant our designers limitless freedom of imagination knowing that we now have the means to bring their ideas to life.”

We’ve also been able to identify and validate new applications in which additive manufacturing can replace traditional methods. This has given us the confidence to explore new creative ideas and innovate our design process without constraint.”


PolyJet 3D Printing

PolyJet is a powerful 3D printing technology that produces smooth, accurate parts, prototypes and tooling.

Stratasys PolyJet 3D Printers are based on proven technology, which creates precise prototypes that set the standard for finished-product realism.

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