Sam Hunt Racing (SHR) announces today that TriMech Group, a leading technology and business solutions partner for designers, engineers, and manufacturers, joins Sam Hunt Racing as the organization’s official technology partner – the first partnership of its kind in organizational history.
“I’m extremely excited to announce our partnership with TriMech Group, a powerful and rapidly growing technology provider that will strengthen SHR’s preparation and efficiency moving forward,” said Sam Hunt, owner and president at Sam Hunt Racing. “As metrology continues to become a vital component of on track success, it was easy to align ourselves with a like-minded team that is creatively pushing boundaries in their space- using state of the art tools and software to achieve success. I am proud to bring TriMech into the SHR family and look forward to seeing them grow alongside us.”
Sam Hunt Racing has displayed proven growth and advancement year over year since its inception in the NASCAR Xfinity Series in 2019. Now, as the 2025 season comes to a near close, SHR is adding a metrology department within its four walls with the help of TriMech Group. Metrology, the scientific study of measurement, will assist SHR’s crew chiefs, engineers and mechanics to better understand each individual part of its racecars to build faster, more competitive cars in 2026.
“Partnering with Sam Hunt Racing allows us to bring engineering innovation to the fastpaced world of motorsports. We’re proud to support a team that shares our commitment to precision, performance, and driving excellence,” said Chip Hogge, TriMech’s Group CSO & President of Advanced Manufacturing.
As part of the partnership, TriMech will be providing a Zeiss T-Scan Hawk 2 3D Hand Scanner and full technological support to SHR, drastically improving its competitive performance and efficiency.
TriMech will be featured on all SHR racing vehicles on the lower front quarter panel starting this weekend at Kansas Speedway and into 2026.
ABOUT TRIMECH GROUP
TriMech Group is a collection of established brands operating in the United States, Canada, the United Kingdom and Ireland, and Europe’s Nordic regions. Its global team includes hundreds of engineers who excel in areas including design, collaboration, simulation, analysis, process and workflow optimization, product data management, lifecycle management, manufacturing, and production floor solutions.
As a leading technology and business solutions partner for designers, engineers, and manufacturers, TriMech Group works with top software and hardware partners, including Dassault Systèmes, SOLIDWORKS, Stratasys, Artec, and Zeiss, and its experts provide design and engineering software, advanced manufacturing solutions, and associated training, consulting, implementation, and staffing services for clients across a variety of industries.
TriMech Group has more than 50 locations serving more than 30,000 clients with over 750 employees. It is part of the portfolio of Sentinel Capital Partners, a U.S. private equity firm. For more information, visit trimechgroup.com.
ABOUT TOYOTA
Toyota (NYSE:TM), creator of the Prius hybrid and the Mirai fuel cell vehicle, is committed to building vehicles for the way people live through our Toyota and Lexus brands, and directly employs nearly 64,000 people in North America (nearly 48,000 in the U.S.).
For almost 70 years, Toyota has assembled nearly 47 million cars and trucks in North America at the company’s 14 manufacturing plants. In spring 2025, the company’s plant in North Carolina will begin to assemble automotive batteries for electrified vehicles.
Through our more than 1,800 North American dealerships (nearly 1,500 in the U.S.), Toyota sold more than 2.7 million cars and trucks (more than 2.3 million in the U.S.) in 2024, of which more than 43 percent were electrified vehicles (full battery, hybrid, plug-in hybrid and fuel cell).
ABOUT SAM HUNT RACING
Sam Hunt Racing (SHR) is a NASCAR Xfinity Series (NXS) team that is owned and operated by 32-year-old former racer Sam Hunt. SHR’s vision is to be a top-performing team in the NXS and beyond. Working alongside industry titans such as Toyota GAZOO Racing, SHR has become a platform for the future of NASCAR drivers and the sport as a whole. Debuting in 2019, SHR eyes its seventh year of competition at the NXS level.